Tips For YouTube Pre-Roll AdvertisingTips For YouTube Pre-Roll Advertising
Tips for YouTube pre-roll advertising are quick to dismiss pre-roll advertising as annoying, but when used effectively, it can be a powerful tool for business growth. Pre-roll ads appear at the start or sometimes midway through a YouTube video and are non-skippable. This means you have about 15-20 seconds to grab the user’s attention and make a lasting impression on them.
YouTube’s ad formats come in all shapes and sizes from bumper ads to TrueView and pre-roll ads (although the latter will be phased out in 2018). While each of these has its own pros and cons, it is important to consider what your main goal is for the ad when creating it. If you’re after brand recall, then front-load your ad with engaging content and let it linger like Geico did with their “Kittens” video, resulting in thousands of free impressions.
Strategic Insights: Tips for YouTube Pre-roll Advertising
If conversions are your primary focus, however, a shorter pre-roll video may be more effective. Research by Google found that videos shorter than 60 seconds increased both ad recall and consideration.
Ensure the sound in your ad matches the visuals, so it’s easy to follow and understand. This is especially important as many platforms mute autoplay ad content and it’s essential to cater to those who watch your ad without audio.
Lastly, don’t forget to provide a clear call to action within the ad for viewers to take action with your brand. It could be as simple as subscribing to your channel, signing up for a webinar, or visiting your website.
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