Digital Advertising For Outdoor Hospitality
Digital out-of-home, also known as DOOH, is a type of Advertising For Outdoor Hospitality that appears in environments that are accessible to the public – think large-scale digital billboards in Times Square or digital menu boards in fast-casual restaurants. Unlike traditional marketing efforts that are relegated to TV or social media, DOOH is visible to everyone – and can’t be skipped or ignored.
Mastering the Great Outdoors: Digital Advertising Strategies for Outdoor Hospitality Businesses
The DOOH market has evolved into something that is more dynamic and data-driven. It’s a powerful tool that can work in tandem with a hospitality brand’s other marketing efforts to create a complete, cohesive experience for consumers and drive ROI.
By utilizing digital signage, brands can deliver targeted messages to specific audiences at the right time and in the right place. For example, a hotel targeting fitness enthusiasts can strategically deploy in-room displays in gyms and health food stores to reach the demographic at the most relevant touchpoints.
Hospitality marketers can also use DOOH to geotarget business travelers – delivering unique offers and reminders as they move around a city during a trip. This serves to increase engagement and build brand awareness with travelers – helping them recall the value proposition of a property at a later date.
Additionally, by using outdoor LED display, hotels can communicate real-time promotions that can be updated at the click of a button – ensuring that they are always showing up with fresh content. This opens the door to internal promotions that can help hotels stay ahead of their competitors and generate more revenue in the moment and into the future.